So a year has passed, and, I'm a year wiser. I'm also ready to answer this question for real since I just spent way too much time playing with it to figure it out.
Rick Bakker was very close - but at least, for me, the asterisk did not act as a wild card unfortunately.
I went to our Site Settings, and Content Types, to get the ID from the URL (after clicking on the content type itself). It turns out, though, that every list appends it's own mish-mash after that ID to make it unique. I think that is basically what Rick is saying but it flew over my head.
Anywho, here is how I got it to work:

I used the Content Type ID from the Site Settings, as all the rest of the lists / libraries that use that Content Type START with the same - but don't end the same way. So the "Begins With" works like a charm.
Cheers!
Rhia
PS: Past Rhia was dumb. Why did she even post an answer? She had no clue what she was talking about.