I've got a form that captures images and stores them in a nvarchar(max) column in SQL.  For some reason I'm spacing on how to display this image on an SSRS report.  I know I've seen this done before, but can't figure out what I'm missing.

The image is being stored in SQL  in the following format - <image><name>Imagename.jpeg</name><content>imagecontentgoeshere</content></image>.  I can pull that field into SSRS, and use this field to populate the value behind an image control.  On the image control, I'm setting the source to database.  I've tried all sorts of file types/mime types, but can't seem to get anything but a red 'x' to show up.

Any hints would be great.  Thanks.